I aim to make things that people care about. Sometimes it’s a script. Sometimes it’s a campaign. Sometimes it’s a film. The format changes, but the goal is always the same—tell a story that sticks.

I’ve shaped brands, led creative teams and production crews, pitched big ideas to both household names and underdogs, and turned vague briefs into work that connects. I think in words, but I also think in visuals, pacing, and the moments that make something unforgettable.

Sometimes I direct. Sometimes I write. Sometimes I design. Always, I believe the best advertising doesn’t just sell—it resonates.

Other things I take seriously: a well-placed em-dash, the rhythm of a great edit, and a perfectly cooked french fry.